Making the Most of Gift Cards

In recent years, gift cards have become a popular present among gift-givers. The National Retail Federation (NRF) estimates that gift card sales will total $26.3 billion this holiday season. Here are some ideas to keep in mind when using or purchasing gift cards.

Read the fine print before you buy.

Although NRF reports that 92 percent of the nation's top retailers have no expiration date or dormancy fees associated with their gift cards, it is still wise to read the fine print. Gift cards from credit card issuers such as VISA, Mastercard, and American Express are more likely to expire and tack on fees for activation, maintenance, and inactivity. This information may appear on the card itself, on the accompanying sleeve or envelope, or on the issuer's web site.

Report your card lost or stolen.

If your card is lost or stolen, report it to the issuer immediately. Some issuers will not replace the cards, but others will replace them for a fee. According to the National Retail Federation, improved technology has allowed some retailers to reissue lost gift cards if consumers have the original purchase receipt. Some stores also encourage gift card recipients to register their cards online so they can check their balance and receive a new card in the event that their gift card is lost or stolen.

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